Howl.co.za is a South African blog built on the Teruza platform — currently a content-driven site, but intentionally designed as the foundation for a future full-service marketing company. Right now, it mostly makes use of Teruza’s core content management and post scheduling features to publish articles, updates, and engaging local content.

What makes Howl unique is its long-term strategy. From day one, it has been set up with Teruza’s full capabilities in mind. When the business is ready to scale beyond content, Teruza will already be in place to handle invoicing, quotations, mailing lists, campaign automation, and the complete suite of marketing and business tools — all without the need for a platform migration or rebuild.

This approach means Howl can focus on audience growth and brand presence today, knowing that its infrastructure is future-proof for the demands of a full-scale marketing operation tomorrow.

“Howl is a textbook example of building for the future. Start with exactly what you need now, but choose a platform that’s ready to grow with you — so when you need more, you just turn it on.”

— Ardi Coetzee, CTO, Teruza